Promo Video - Arkadin & Cisco Webex

Brief:

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Arkadin were after a video that would speak directly to their target audience — senior IT professionals — in promoting the Cisco Webex software that they provide as a new and effective solution to the communication problems presented by outmoded IT.

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Our approach:

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In following the client’s brief to develop something human and relatable, we sought to make use of classical storytelling techniques. We introduced a lead character and presented that character with a challenge to overcome, giving us a narrative structure centred around the problems faced by our video’s target audience.

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Working with a small crew in collaboration with the Arkadin team, we were able to put this story together and illustrate what Arkadin's services can offer to their customer base.