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9 areas of expertise to look for when choosing a video production company
If you're searching for professional video production services, then this blog is for you. 1 - Raison d'etre? Creating a purposeful video...

Ember Team
Aug 3, 20234 min read
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How can podcast production help my brand?
Ever since the term was first coined in 2004, podcasts have shot up in popularity over the years. In particular, the coronavirus lockdown...

Ember Team
Jul 31, 20234 min read
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5 creative ways to interact with customers online
Engaging with customers is key to a brand’s success. After all, 71% of consumers who have had a good social media service experience with...

Ember Team
Jun 13, 20233 min read
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Your business' role in saving the planet, according to David Attenborough
The climate crisis is reaching boiling point. Earth’s biodiversity is receding daily, in tandem with the exponential growth of the human...

Ember Team
Jun 13, 20233 min read
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Getting started on a brand documentary
When you think about marketing, documentary film probably isn't the first thing that comes to mind. Far from being a passion project...
James Cresswell
Jun 13, 20234 min read
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Case study: Sleek and smart motion graphics video
Expert Wealth Management, a UK financial planning practice, recently approached us about creating a video to feature on their website...
Chloe Edgley
Jun 13, 20233 min read
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Who were the real Peaky Blinders?
Whether you’re a fan of the show or not, you can’t deny that the BBC’s Peaky Blinders has the world gripped — with viewers from around...
James Cresswell
Jun 13, 20232 min read
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Spot the Paid-for-Promotion: What you need to know about influencer ads
The power of social media to drive influential word-of-mouth brand recommendations is being recognised by more and more marketers every...
Chloe Edgley
Jun 13, 20236 min read
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Preparing for safe and successful drone filming
Pilot and astronaut Phillipe Perrin once said, “It's only when you're flying above it that you realize how incredible the Earth really...

Ember Team
Jun 13, 20235 min read
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Motion graphic animation: Costs and production process
What's the one thing that's typically most important when it comes to our purchase decisions, but is often not discussed in any detail...
Sam Willet
Jun 13, 20235 min read
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How to create audience personas
On this blog we often emphasise the importance of tailoring what you write to the needs of your readers, as opposed to creating content...
Chloe Edgley
Jun 13, 20235 min read
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Does video quality really matter?
The importance of quality in online video cannot be overstated, but times are changing. The technology we use to create and produce video...

Ember Team
Jun 13, 20235 min read
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What happens in pre-production and why do I need to pay for it?
As a producer, I always explain our video production process to new clients. It’s important for them to know what to expect and at what...
Sam Willet
Jun 13, 20234 min read
9
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The psychology of persuasion, part 3: Commitment & consistency
Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion. In the last...
jon66374
Jun 13, 20231 min read
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The psychology of persuasion, part 2: Social proof
Now for the second in our six-part video series based on Robert Cialdini’s famous book, Influence: The Psychology of Persuasion. Last...

Ember Team
Jun 13, 20231 min read
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The psychology of persuasion: A content marketer's guide pt1
Welcome to a new video series on Ember Television called the One-Minute Content Marketer. Each week, Robin will explore facts and...

Ember Team
Jun 13, 20231 min read
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Principles of design and animation, part 5: Movement
Up to this point, all of the principles I’ve shared have been for static objects. That’s great for design but won’t get you too far in...
jon66374
Jun 8, 20232 min read
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Principles of design and animation, part 4: Colour
The colour spectrum provides a wide range of creative choice and is often a matter of taste. However, capitalising on a colour’s meaning...
jon66374
Jun 8, 20232 min read
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Principles of design and animation, part 3: Space
So far, we’ve looked at how different shapes, and their sizes, can communicate various messages in design. However, these shapes can’t...
jon66374
Jun 8, 20232 min read
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Principles of design and animation, part 2: Size
Compared to colour and shape, size is one of the less abstract concepts of design when visualising real-world items, but it can still...
jon66374
Jun 8, 20232 min read
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