The psychology of persuasion, part 3: Commitment & consistency

Here is the third part of our six-part series based on Robert Cialdini’s book, Influence: The Psychology of Persuasion.

In the last episode, Robin talked about the importance of social proof, in other words, how other people influence our behaviour.

This video talks about people’s innate desire to be consistent, and stick to our decisions once we commit to them.

View the full series here