During times of change or uncertainty, businesses may find themselves compelled to cut costs. Video and other marketing efforts will...

Video is a vital part of any marketing strategy. But: just as marketing goals can vary, so too do the kinds of videos that help you to...

Live content has always been a draw for audiences. Think, for example, of Saturday Night Live. With over 850 episodes broadcast since its...

They say beauty is in the eye of the beholder, but when it comes to video production, it’s often as much in the ear, too. Believe it or...

As video producers, we’re very aware of the power of showing audiences a glimpse of “behind the scenes”. Think about, for example, what...

There’s a lot to think about when making a video for social media: what are you trying to say? What’s the most concise visual way of...

When looking to produce a video, many businesses find themselves concerned about the cost. But they needn’t be. Whether you’re just...

Video and social media marketing are more important than ever for businesses in all kinds of industries striving to showcase their work....