We’ve all been there. You’re sat at your desk with every intention of coming up with a new piece of content for your business, but your idea reserves have run dry. Each time you reach for some inspiration you find that you can’t quite grab it... and the page remains woefully blank.
As tempting as it may be to put it off and procrastinate with something else, here are three easy prompts that might get you through your creative block:
Source ideas from your audience to break your creative block
Your personal audience are going to know better than anyone exactly what they want to see more of... so why not take the chance to engage with them directly on social media? Take the chance to find out their most frequently-asked questions about your business or industry. Then, you can use those to make anything from animated explainer videos, to live Q&A content.
The great thing about this method is that you’re doing more than just developing a list of topics to talk about. You’re also improving your relationship with your audience.
Take some in-house inspiration
If you’re struggling to find inspiration in your wider field or audience, why not turn to an internal source? You could conduct an interview with a colleague where you discuss their work process, what’s going on in the industry, and any useful tools or tips they have to share with your audience.
This approach might be especially interesting if they’re a new addition to the team. This allows you to talk about what new insights they’re bringing to the table and how this will inform the company strategy. If possible, it could also be interesting to talk to the head of your company to find out a little bit more about the philosophy that leads your brand.
Content like this can really help to humanise your brand. It introduces your audience to the approachable team of people behind your company logo.
Revisit some content from the past
Sometimes the best way to look forward is to look to the past. Repurposing old video content can be a really useful strategy, and one that you can do in a number of ways. Look at some of your recent content, for example. Could you adapt those into shorter clips for social media? Could you locate some key details and explore them in more depth in a longer video? Perhaps you can update or follow-up an older video with new information that has since reshaped your business or industry.
There are many advantages to giving this a try. You can save time and resources, but also it gives you safe footage for experimenting with different formats and ways of engaging with your audience.
Have any of these points sparked a new video idea for your brand? Whether you want to work with us on a project, or you simply want to know more about what Ember Television can offer; feel free to get in touch with us via our contact page.